Audience with Tyler Williams
What are the differences and challenges in engaging an audience across live performances, studio recordings, and podcasts?
Crafting a consistent identity for a podcast requires balancing creative freedom and audience expectations.
“I started out thinking every episode of my podcast needed three actionable tips, something concrete so that even a stranger would walk away with value. But then I realized I was having so much fun just talking to my musician friends—those natural conversations became the real heart of the show.” ~ Tyler Williams (8:07)
The conversation explores the differences between live performances, studio recordings, and podcasting, particularly how they affect the performer’s ability to connect with an audience. Live performances demand real-time adaptability, like responding to unexpected disruptions, while studio recordings offer intimacy and control. Podcasting, on the other hand, presents unique challenges due to the absence of a visible audience, requiring conscious effort to maintain energy and engagement.
Another key topic is podcast structure and identity. The discussion touches on title choices, episode intros, and whether podcasts should always deliver specific value, such as tips or insights. The importance of consistency and balancing creativity with audience expectations is emphasized, particularly as podcast creators experiment with formats, such as solo episodes versus guest interviews.
The conversation also highlights audience surprises, such as unexpected feedback on edited episodes, and the role of accessibility. Strategies for improving audience reach, including artwork and search relevance, are considered, alongside concerns over licensing agreements with platforms like Spotify.
Takeaways
Live performance adaptability — Engaging a live audience requires real-time reactions to unexpected challenges, such as disruptions or mistakes.
Podcast intimacy — Studio recordings and podcasts offer a controlled, intimate setting to connect with the audience.
Audience engagement challenges — Podcasting lacks direct audience feedback, making it harder to gauge and maintain engagement during recording.
Podcast identity and structure — Balancing creativity with consistent value, like including tips or key insights, helps define a podcast’s identity.
Episode titles and artwork — Titles and visuals impact whether a potential listener clicks “play” on an episode.
Audience surprises — Listeners often respond unexpectedly to certain episodes, highlighting the subjective nature of audience preferences.
Podcast format flexibility — Mixing guest interviews with solo episodes provides creative freedom without creating separate shows.
Licensing and platform concerns — Understanding the implications of podcast licensing agreements, particularly with platforms like Spotify, is crucial.
Accessibility of older episodes — The longevity of podcast episodes allows them to surprise creators long after publication.
Introductions and summaries — Crafting episode intros or show notes can range from minimal to highly curated, depending on the podcast’s style.
Resources
Hear Me Pod — Tyler’s podcast
Mac Power Users Podcast — A podcast offering tips and insights on Apple devices and workflows.
The Working Musician Podcast — A podcast discussing the challenges and realities of working musicians.
Anchor by Spotify — A free podcasting platform discussed in relation to its push for advertising and licensing agreements.
(Written with help from Chat-GPT.)
— Hello👋 I’m Craig Constantine.
This is Podtalk. Short conversations with indie podcasters that are not just about podcasting, because I like to take the scenic route.
In each episode, I talk with podcasters about their shows, experiences, what they’ve learned, what motivates them, and… well, pretty much everything related to podcasting from the indie creator’s point of view. I hope these episodes spark ideas and conversations for you, and lead to new ways of looking at this wonderful art of podcasting.
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I appreciate your time and attention, and I don’t take it for granted.
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My personal mission is creating better conversations to spread understanding and compassion. This podcast is just one of the things I do in service of my mission. Drop by my website https://craigconstantine.com/ for my weekly email, my other podcasts, writing and more.
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