From Pitfalls with Jennifer Myers Chua…

What pitfalls and challenges arise when launching and growing a podcast, and how can they be managed?

Starting a podcast reveals unexpected challenges, even with careful preparation and an existing audience.

“I tried really hard. I had a good launch strategy, I thought. I used my existing audience and was giving away gift cards from some of the businesses that I was featuring, as well as a gift card from ours. I asked for people to download and rate and review. I did everything by the book— Marketing 101! But I think I was really just not well versed on how podcasts operate, and how podcast audiences are built.” ~ Jennifer Myers Chua (6:07)

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