Posts
From the archives: Mandell Conway
Mandell Conway has a practice question he keeps returning to: “What would happen if I just sat in it for a little longer?” The discomfort that drains you after twenty minutes — most creators read that as the signal to leave. Mandell reads it as the signal the real work is starting. The discipline isn’t… more →
When competence is the trap
Aaradhya Tiwari had the expertise, the credibility, the discipline. Ten episodes of a marketing podcast that fit her credentials perfectly. She quit. The conventional wisdom assumes you’ll stop because of insufficient skill, time, or audience. Her experience names a different problem: sufficient skill in service of the wrong project. The competence was the trap. The… more →
From the archives: Cassandra Ellis
Cassandra Ellis has learned to read a particular kind of discomfort — not the kind that means stop, but the kind that means next. Supporting other people’s podcasting work, she found herself in conversations and rooms that made her uncomfortable in the right way: “Oh, this is the next thing.” The collaborative work isn’t just… more →
Permission, not obligation
Lorraine Margherita’s talking-stick rule has one extra clause most groups miss: you hold the stick, you can speak. Or not speak. Holding it doesn’t compel you to talk. A microphone is a talking stick nobody else can take from you. Most podcasters treat it as obligation—dead air kills shows. The harder version is permission to… more →
From the archives: Rob Slater
The framing suggests fusion — orthodontics meets audio technology, skills crossing over. But Rob Slater’s actual move is the opposite: he likes keeping his podcast separate from his clinical work. The point isn’t applying podcasting skills to dentistry. It’s that the podcast is “this regular creative thing that I’m under pressure to produce” — and… more →
Penn’s four mistakes
Penn & Teller printed in their program: ‘There are 4 mistakes in this program.’ There weren’t. The line was bait so audience members could feel clever spotting flaws. Podcasters sit on the opposite side of that asymmetry. You can hear the show that was supposed to exist. The audience only has the show that does.… more →
From the archives: Kathy Cocks
Kathy Cocks noticed a gap that doesn’t have a name. Families helping a parent age in place don’t always need counseling or expert advice. Sometimes they just need someone to talk things out with — a place to ask out loud, “are we doing the right thing?” Her podcast fills a need most caregiving content… more →
Asking for evidence instead of position
Mary Hendra opens every interview the same way: when did you last play? Most interview questions retrieve the curated version of the guest. Hendra’s question doesn’t route through the curator. The body produces an image before the guest can frame it. The most interesting moments in a recorded conversation might be the ones the guest… more →
From the archives: Nicole Warner
Nicole Warner explores possibility not as expansive imagining but as something compressed by present circumstance: “What’s the one thing that you can do right now where you are with what you have? Because that you can actually do something about.” The point isn’t to dream bigger. It’s to act inside the constraint you actually have… more →
When the opening isn’t a hook
Staci Boden begins every episode by asking the listener to slow down and breathe. It’s the opposite of what every podcasting course teaches. The hook treats the listener as a target. The grounding treats them as a participant. Boden’s openings cost her listeners. They also select for the kind of listener who can do the… more →









