Posts

  • Theme is not niche

    Theme is not niche

    Most indie-podcasting advice tells you to find your niche. Tricia Rose Burt brought a storyteller’s framework instead: theme. Niche says what region you occupy. Theme says what your show is actually for. Two podcasts can sit in the same niche with entirely different themes—one about monetizing creative skills, another about finding the courage to choose… more →

  • From the archives: Rob Wreglesworth

    From the archives: Rob Wreglesworth

    Rob Wreglesworth has spent enough time on the production grind to know what to expect from podcasting — except for one thing. “The willingness of people to lend their time so generously is probably the thing that surprised me the most.” It’s the surprise that survives all the other lessons. The audience metrics matter, the… more →

  • The 5% conversation

    The 5% conversation

    Twenty-five years ago, Sam Ardery launched into a diatribe about his wife over lunch. His friend said: I’m going to assume Patty is 95% of the problem. From this point forward, we’re only going to talk about your 5%. Most indie-podcaster discourse lives in the 95%—the algorithm, the platforms, discoverability. The 95%-conversation is comprehensive, satisfying,… more →

  • From the archives: Jennifer Myers Chua

    From the archives: Jennifer Myers Chua

    Jennifer Myers Chua launched her podcast by the book — Marketing 101, existing audience, gift card incentives, review requests. It didn’t work. The lesson she came away with isn’t that marketing fundamentals fail; it’s that podcasting follows different rules. Audiences aren’t acquired the way customers are. Knowing every chapter of the marketing playbook doesn’t help… more →

  • The missing variable in the room

    The missing variable in the room

    Danny Attias needed a hundred takes to record a sixty-second Christmas message alone. The fix wasn’t more practice. It was asking a colleague to join him on a Zoom call. One take, done. Talking alone into a microphone and talking to a witness are structurally different cognitive tasks. If you’ve been working on your solo… more →

  • From the archives: Doug Thompson

    From the archives: Doug Thompson

    Doug Thompson treats listening as a structural commitment, not a passive posture. Surface listening picks up the words. Real listening picks up what’s underneath — what the person is actually telling you, what’s happening between the lines. Then comes improv’s first rule: yes, and. You build on what they offered rather than steering it back… more →

  • What the medium keeps returning you to

    What the medium keeps returning you to

    Tracy Bedford writes alone, records alone, edits alone. Her acting class lifts her. Her podcast doesn’t, not in the same way. Most podcasting advice asks you to develop external skills—interviewing, editing, growing an audience. None of it names what the medium structurally requires: extended hours alone with yourself. The precondition for the work isn’t a… more →

  • From the archives: Stacey Cordivano

    From the archives: Stacey Cordivano

    Veterinarians take care of animals. They take care of owners. They tend not to take care of themselves. Stacey Cordivano noticed her profession’s blind spot and built a podcast for it — well-being and personal development for the people who do the caregiving. The move isn’t unusual, but the angle is: she’s making the resource… more →

  • What craft transfers

    What craft transfers

    Christi Cassidy edits books for a living. Her verbal-tic cleanup translated cleanly to podcasting. The skill that fought her was the one she’d built a career on: finding the story underneath. Conversations don’t sit on top of an arc the way prose does. The harder version of cross-craft work isn’t learning new things. It’s learning… more →

  • From the archives: Vince Quinn

    From the archives: Vince Quinn

    Everyone in podcasting talks about their podcast. Almost no one talks about hosting. Vince Quinn named the gap: “How can I be a better host?” is a question creators rarely ask out loud. Good shows succeed by focusing on engagement rather than biography — by treating the host’s craft as a discipline, not a default.… more →