Posts
From the archives: Kathy Cocks
Kathy Cocks noticed a gap that doesn’t have a name. Families helping a parent age in place don’t always need counseling or expert advice. Sometimes they just need someone to talk things out with — a place to ask out loud, “are we doing the right thing?” Her podcast fills a need most caregiving content… more →
Asking for evidence instead of position
Mary Hendra opens every interview the same way: when did you last play? Most interview questions retrieve the curated version of the guest. Hendra’s question doesn’t route through the curator. The body produces an image before the guest can frame it. The most interesting moments in a recorded conversation might be the ones the guest… more →
From the archives: Nicole Warner
Nicole Warner explores possibility not as expansive imagining but as something compressed by present circumstance: “What’s the one thing that you can do right now where you are with what you have? Because that you can actually do something about.” The point isn’t to dream bigger. It’s to act inside the constraint you actually have… more →
When the opening isn’t a hook
Staci Boden begins every episode by asking the listener to slow down and breathe. It’s the opposite of what every podcasting course teaches. The hook treats the listener as a target. The grounding treats them as a participant. Boden’s openings cost her listeners. They also select for the kind of listener who can do the… more →
From the archives: Morgane Michael
For Morgane Michael, podcasting and writing a book aren’t just creative outputs — they’re how unimagined futures become visible. “There is an outcome that is super powerful that the present version of you can’t even conceptualize for the future.” The pitch isn’t about audience size or finished product. It’s about the version of you that… more →
What your gut decides shouldn’t come out
Noel Gallagher had two albums ready after Oasis broke up. He released one. The second didn’t fit. Robbie Swale’s reaction: you’re wrong, you’re a bad judge of what should come out. The creator’s gatekeeping isn’t random error—it’s biased in a specific direction. How much of what you’ve decided not to release was you serving the… more →
When humility was the wrong instinct
Ron Decter took the indie-podcaster wisdom seriously: it’s not about you, serve the guest, make space. Five episodes in, he listened back and heard Q&A, not conversation. His premise was right. The conclusion was wrong. He’d interpreted ‘it’s not about me’ as ‘I shouldn’t be here.’ Being too small for the guest isn’t kinder than… more →
From the archives: Joe Wehbe
For Joe Wehbe, podcasting is less broadcast than reflective practice. Starting solo, he discovered the format refined his public speaking and clarified his own thinking. Writing feeds the podcast and the podcast feeds back into writing — an iterative loop that doubles as self-development. The conversations are reusable resources and the connections they create are… more →
What the wind sounded like
Alison Coates left her podcasts behind on a dog walk and heard the wind in the trees. The standard frame for podcasters is competitive—earn the listening time, build the bond, be the show they reach for. The good podcaster wants you to listen. The really good podcaster might also want you to occasionally not. That’s… more →
The rechoice he didn’t plan to make
Joe Pellerito started his podcast saying ‘if five people listen, that’s enough.’ Then the numbers showed up, and he spent real time optimizing against a reading he couldn’t stop taking. Eventually he came back to his original position. But the returning version isn’t the same as the first. One was a statement. The other is… more →









