Posts

  • Who is this for

    Who is this for

    Moe Poplar killed a scripted fiction podcast he loved because he couldn’t answer one question: who is this for? He built something with a clear audience instead. The pragmatism probably saved him money. But applied rigorously, that filter is equally efficient at killing vanity projects and work that would have earned an audience given time—because… more →

  • From the archives: Bryon Howard

    From the archives: Bryon Howard

    Bryon Howard traces his podcasting persistence back to a small workshop community where shared struggles became shared momentum. The relationships formed there carried him through early uncertainty and imposter syndrome. What keeps him going is the unexpected power of audio itself — how sound creates intimacy that surprises even the creator. For Howard, podcasting’s value… more →

  • The question you had to ask badly first

    The question you had to ask badly first

    Suzi Nou asks every question twice. The mumbled version comes first—halting, imprecise, feeling its way toward the thing she actually wants to know. Her trainees watch the polished episodes and think she’s naturally articulate. They’re studying a magic trick without knowing there’s a trick. The gap between the unedited self and the edited self isn’t… more →

  • What happens when nothing’s in the way

    What happens when nothing’s in the way

    Julie Angel arrived at podcasting from documentary filmmaking, where constraints aren’t problems—they’re architecture. She points to a film where removing all restrictions nearly broke the filmmaker. But not every limitation is a gift in disguise. You can’t always tell in advance which constraints are doing the creative heavy lifting and which ones are genuinely in… more →

  • What would happen if you stayed

    What would happen if you stayed

    Mandell Conway sits down to write, produces something in twenty minutes, and feels spent. But he’s starting to wonder what exists on the other side of that first wave of depletion. The third or fourth piece—what might happen? The resistance that signals interesting work ahead feels identical to genuine exhaustion. Most podcasters never get to… more →

  • From the archives: Pete Machalek

    From the archives: Pete Machalek

    Pete Machalek makes a counterintuitive case for audio: it limits what the audience can judge you on, which can be a feature rather than a flaw. But he argues that practicing video presentation — facing the camera and its unforgiving visual feedback — builds a kind of presence that extends well beyond the screen. The… more →

  • What the ending was for

    What the ending was for

    Kira Higgs made a ten-episode podcast and stopped—not because she ran out of ideas, but because ten was the number she chose before recording the first one. The finite container enabled a depth that open-ended shows rarely sustain. She never became ‘a podcaster’ in the identity sense. She was someone who made a podcast. The… more →

  • The generosity that wasn’t

    The generosity that wasn’t

    Danny Bauer preferred longer episodes—going deep felt like generosity. Then analytics revealed most listeners were checking out at the forty-percent mark. The depth he was pursuing wasn’t reaching the people it was supposedly for. His adjustment required separating what felt like generosity from what actually functioned as generosity. How much of what we believe serves… more →

  • What you find when the visuals disappear

    What you find when the visuals disappear

    Scott Edward Smith was forced into audio when Covid shut down every stage. Stripping away the visual didn’t weaken his craft—it sharpened it. When you can’t rely on a raised eyebrow or a gesture, every word has to do more work. Podcasters who treat audio as video’s understudy miss what the constraint actually offers: a… more →

  • From the archives: Lindsay McMahon

    From the archives: Lindsay McMahon

    Lindsay McMahon’s podcast reaches hundreds of thousands of English learners daily, yet its power lies in making each one feel seen. Built on the mantra “connection, not perfection,” the show uses rigid structural consistency — same length, same tone, five days a week — to create trust with listeners who may feel isolated by language… more →